Digital Marketing Specialist - Tempe - job 1197166

Date: 09/12/2021

City: Tempe, Arizona

Employment type: Full-time


Job Description


Job Summary:


The Digital Marketing Specialist is responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns to enhance our services and build strong online communities through our various social media platforms.


Job Duties and Responsibilities:



  • Analyzing the company's digital marketing plan and social media strategy, identifying strategic weaknesses, and making recommendations for improvements.

  • Manage and oversee social media content, develop ways to engage users, and create an interactive relationship between customers, partners, and the company.

  • Define key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs.

  • Develop weekly and monthly analytics reports for submittal to Manager and Marketing Team.

  • Work with our designer to ensure content is informative, appealing, and on-brand.

  • Establishing relationships with industry professionals and influencers via social media to create a strong network.

  • Successfully execute partnered social projects.

  • Increase traffic and customer engagement metrics aligned with broader marketing strategies.

  • Creation of content that meets company standards.

  • Stay current with social media trends and best practices ensuring maximum effectiveness.

  • Research opportunities for new social marketing platforms and select adapt the current process to fit company needs.

  • Researching audience preferences and discover current trends.

  • Creating engaging text, image, and video content.

  • Designing posts to sustain readers' curiosity and creating buzz around new industry trends.

  • Collaborate with the sales and marketing team to develop social media campaigns that help achieve corporate marketing goals.

  • Facilitate online conversations with customers and respond to queries.

  • Report on online reviews and feedback from the audience.

  • Develop an optimal posting schedule, considering traffic and customer engagement metrics.

  • Suggest new ways to attract prospective customers, like promotions and competitions.

  • Other responsibilities as assigned.


Qualifications


Physical and Mental Requirements:



  • Must exhibit a positive, professional attitude and be a team player.

  • Must present a neat, professional appearance.

  • Must be a detail-oriented, organized, and efficient self-starter who is committed to sales excellence, process improvement, and superior customer service - quality and precision-focused.

  • Must promote the Company culture and mission to all employees, vendors, clients and business partners.

  • Must possess proven problem solving skills and critical thinking skills.

  • Must possess excellent verbal and written communication skills.

  • Must possess strong social media platforms, admin/PC skills, including Word, Excel, PowerPoint, Adobe, Outlook and Internet. Ability to write and create content and graphics is critical.

  • Must be able to interface well with IES clients, prospects, and business partners on a regular basis.

  • Must exhibit good interpersonal skills and communicate well over the phone and in person.

  • Must possess strong social media platforms and admin/PC skills, including Word, Excel, PowerPoint, Adobe Creative Cloud, Outlook and the Internet. Ability to write and create content and graphics is critical.


Education, Certification, License, and Skill Requirements:



  • Must have at least an Associate Degree; Bachelor's Degree in Social Media or Communications is preferred.

  • Two (2) years of experience as a Digital Marketing Specialist or similar role.

  • Must have experience in customer interfaces, such as liaison between the customer and the Company.

  • Must be outcome-oriented – results-focused with strong performance culture.

  • Must be innovative – think outside the box.

  • Ability to create compelling video and still ads that produce results.

  • Must be team-oriented – cooperative and collaborative.

  • Must be able to multi-task.

  • Must be able to prioritize.

  • Excellent creative writing and editorial skills are a must.

  • Experience with doing audience and buyer persona research.

  • Understanding of how content works on social media platforms. Be on top of the latest digital marketing trends (know what our partners and competitors are doing).

  • Experience with leading social media management and analytics tools (Hootsuite, Sprout Social, etc.).

  • Excellent knowledge of Facebook, LinkedIn, YouTube, Twitter, Instagram, Podcasts, TikTok, and other social media best practices.

  • Understanding of SEO and web traffic metrics.

  • Ability to gasp future trends in digital technologies and act proactively.

  • Must be proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook) and the Internet.

  • Must be proficient in Adobe Creative Cloud.

  • Must meet Company minimum driving standards.


Minimum Years of Experience


0-2


License Required


No


Minimum Education


High School


Overview


IES is a national provider of industrial products and infrastructure services to a variety of end markets, including electrical, mechanical and communications contracting solutions for the commercial, industrial, residential and renewable energy markets. IES is publicly traded on NASDAQ under the symbol IESC. As of the end of IES's 2019 fiscal year ending September 30, 2019 IES produced over $1.1 billion in revenue and employed over 5000 employees at over 79 domestic locations across the United States. IES is an Equal Employment Opportunity Employer: Minorities, Females. Gender Identity, Sexual Orientation, Individuals with Disabilities, Protected Veterans Encouraged to Apply.


EEO Statement


PLEASE NO AGENCY CALLS. NOTE TO ALL AGENCIES: Any unsolicited agency resumes or agency represented candidates that are presented to any IES employee without first having a signed contract between that agency and the IES Talent Acquisition organization will become the property of IES and no fees will be paid.


EEO & Affirmative Action


The IES policy on equal employment opportunity prohibits discrimination based on race, color, religion, national origin, sex, age, gender identity, sexual orientation, individuals with disabilities, protected veterans, or any other protected status or characteristic. This policy applies to recruiting, hiring, transfers, promotions, terminations, compensation, benefits, and all other terms and conditions of employment, and also states that retaliation against any employee who files a complaint regarding possible violations of this policy will not be tolerated. IES is also committed to taking affirmative steps to promote the employment of minorities, women, individuals with disabilities, and protected veterans. IES develops affirmative action programs to support its commitment to equal employment opportunity, consistent with company policy and the company's obligations as a contractor to the United States government.


View Your Equal Employment Opportunity rights under the law. "EEO is the Law" poster | "EEO is the Law" poster supplement


View IES' policy on Pay Transparency Pay Transparency NonDiscrimination Poster


Disability Accommodation


IES is an Equal Opportunity/Affirmative Action Employer. IES provides reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. Applicants who need accommodation in the job application process should contact the IES corporate office at (713) 860-1500 or any IES office to request assistance.


IES Participates in E-Verify


E-Verify Information


English/Spanish


Right to Work


English


Spanish





How to apply:

This job is expired.