Amazon Brand Manager - Brooklyn - job 1197938

The UPS Store #7257

Date: 09/12/2021

City: Brooklyn, New York

Employment type: Full-time


About the Role:



The Brand Manager will play a key role in strategic planning and execution of the go-to market strategy for several of Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. The go-to market strategy will include selecting the product to purchase, market and sell profitably to retailers including Amazon, Nordstrom, Macy’s, Kohl’s and Costco. Reporting to the CEO, he or she will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy. The ideal candidate will use data driven decision making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors. Experience within Retail and Ecommerce is critical.







RESPONSIBILITIES

  • Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach

  • Coordinate with clients to collect necessary product descriptions and pricing.

  • Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with our website.

  • Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance.

  • Oversee marketplace management, digital marketing operations and digital platform operations;

  • Maintain accurate catalog of various client products through product catalog uploading via vendor portals;

  • Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing;

  • Forecasting of annual sales and management of inventory planning & replenishment;

  • Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads;

  • Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.;

  • Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends;



QUALIFICATIONS

  • Minimum 1-3 years of experience in a brand management role within retail; E-Commerce experience highly preferred.

  • Proven skills developing brick and mortar selling strategies, online digital strategies, excellent understanding of web technologies, exposure and passion for social media, SEM/SEO, digital content and performance display.

  • Business and technical expertise including experience-driving operations in a retail and ecommerce business with emphasis on metrics.

  • Proficient in Microsoft Excel, Word, and PowerPoint;

  • Strong analytical and innovative mindset;

  • Excellent oral and written communication;

  • Amazon Seller Central and/or Vendor Central experience a plus



BENEFITS

  • Medical, Visiton, Dental

  • PTO

  • 401 K match




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